marketing-blog

When you create an email campaign you can choose to send it in either HTML or Text format.  HTML emails are aesthetically much more pleasing. They are easier to read and can include images. They have a higher impact and can be much more effective in delivering your messages to your customers. Only HTML emails can be reported on. Statistics such as who opened your email and which links they clicked on only pertain to HTML email campaigns. These statistics are not available if you send your email in Text format. Keep in mind unsubscribe and bounced reporting is available for both HTML and Text emails. More

Email marketing is one of the most cost-effective and powerful marketing tools available today, and one that your company can use to build stronger relationships with your customers. Email marketing allows you to cultivate loyalty in a customer base, providing them with a great value proposition for your products and services - increasing traffic to your website and strengthening sales potential. More