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Call Tracking

Dorian Broussard

In 2010, due to the economy, more businesses were smarter about where they were spending their marketing dollars. To assist in this, more and more companies have turned to using call tracking.

With call tracking, companies can use 800 and local numbers to monitor advertising results. This includes call recording, call reporting and miss call notifications. These tools help companies manage effectively. By recording calls, they can hear what questions are being asked by potential customers and then can give their employees the best information to answer these questions. Call reporting shows them where their calls are coming from and where they are not. This helps to cut advertising that is not working and spend more on ads that do work. Call tracking is an inexpensive tool that you too can use to monitor your advertising so that you can use your marketing dollars in the most efficient way.